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The Expert Press - Grow Expert Credibility, Cement Brand Authority In The News

The Expert Press is the platform for companies and experts who want to increase authority and visibility through bylined news analysis and commentary published on national and news trade sites. The XP's award-winning editorial team armed with proprietary data software helps executives stand out in a busy content marketplace through the creation of expert news. Expert news is highly authoritative analysis and commentary anchored in the news flow. It focuses on newsworthy changes of interest to an expert's audience, the impact of those changes, and what readers should be doing in response. It is placed on publication sites where targeted audiences are looking for it. It is not advertising, self-promotion or paid content. The XP makes creating expert news easy for busy executives through a monthly XP Dispatch subscription that delivers data-backed news assignments optimized for an expert's audience, and news intel to support them. The expert chooses an assignment topic and then schedules a discussion interview with their editor. In no time, a finished article draft in the expert's language, style and tone is ready for approval. It is then placed with a national news or trade publication. The Expert Press focuses on getting valuable insight and information from people who have it to people who need it.

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